In the cosmetology industry, it’s important that you think like an entrepreneur. Even if you work for a salon that is owned by someone else, you’re likely going to need to build your own roster of clients to keep money flowing into your pockets. Most cosmetologists have to rent their station in the salon, and you’ll need to make sure you’ll be able to pay that and the bills you have at home. Cosmetology can be a very profitable business if you’re in the right location and know the right people. Here are a couple of ways you can get more clients for yourself.
Networking to Get More Clients
Cosmetology is all about networking. Word-of-mouth is one of the best ways to get word out about your services. If you can make your clients happy, you can easily gain a few more clients because they’ll tell everyone they know about your service. Not to mention, if you do a great job visibly, then people will naturally ask about where the person received the service. Attending events is also a good idea. You can meet a lot of people at community events, just set up a booth and pass out business cards, brochures or even invite people for a sample service (makeup, braids, etc.).
Use Social Networking to Your Advantage
You may already use a variety of social media networks like Myspace and Twitter, but why not make it work for you by advertising your services on these mediums? You can create a business page on these networks and begin linking with people who would be interested in receiving cosmetology services. Facebook allows you to set up a Fan Page, which will allow people to “like” it and then their friends will be able to see that they liked your Fan Page and like it as well, boosting your following fairly quickly. Facebook also allows you to post photos, which you can use to showcase your cosmetic skills.
Offer Discounts and Freebies to Attract New Clients
There’s nothing better to customers than receiving a product or service for free. Now, this doesn’t mean getting carried away and offering everything for free. You still need to make a living, after all. What you can do is offer a deal where clients can receive half off by bringing in a friend or allowing the friend to get the freebie and the other pay in full. Depending on the type of service that you offer will determine what type of deals you can offer. You can make fliers of these deals and have them placed in places where your target market tends to be (schools, libraries, malls, etc.).
The key to any cosmetology business is your client base. It’s important that you keep it growing over the years, so that it doesn’t dry up. People move away or lose their jobs, preventing them from continuing to use your service. Hopefully, you can use these tips to grow your clientele, keeping money flowing in your pockets for the long-term.
You can find great deals on supplies for your cosmetology business on Groupon. You can also find discounts for other products and services from providers like Match.com and Best Buy.